PatnaBeats, signed a Memorandum of Understanding (MOU) with Mithila Naturals, Bihar based food processing company to sell Makhana products. With this agreement, PatnaBeats aims to reach out the customers globally.
Mithila Naturals, operating from Madhubani district, specialises in selling Makhana products pan India. It claims to provide organic, natural and hygienic products from indigenous Mithila and north -east unexplored natural agro products. Lab certified toxicant free makhana without preservatives is the highlight of the products it offers.
The demand for Makhana- also known as lotus seeds, Gorgon nuts or fox nuts has increased manifolds owing to its health appeal. As per Fact. MR, a research solution platform, Trend analysis forecasts the global market for fox nuts to reach over 68,443 Tons by the end of 2027 and set to grow at a volume compound annual growth rate (CAGR) of over 8.5% during the forecast period from 2019 to 2027.
Alok Kumar, PatnaBeats Director, says, “we intend to provide the best available product from the market to the customer’s doorstep and play a significant role in the industry through the supply chain.”
From region-specific to occasion worthy, the customization of products makes the brand special. Madhubani Makhana, fast special Makhana, Makhana powder, Makhana kheer mix, roasted makhana with seasonal flavors are the products available for sale.
In order to avail the products, customers can head to the PatnaBeats shop website.
The low-fat snack is being produced in ten states in India including Bihar. Though, Bihar accounts for 90% of Makhana production worldwide. The main nine districts where makhana is cultivated are Darbhanga, Madhubani, Purnia, Katihar, Sitamarhi, Saharsa, Supaul, Araria and Kishanganj.
Working towards redefining the word Bihar, together, PatnaBeats is taking small steps in reaching out the global market with Bihar’s products.